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Blog Archive: January 2014

Promotional Products: Cost-Effective Long-Term Advertising Options

January 28th, 2014

Senior management and marketing gurus have debated the subject of the best components of a winning product strategy forever. While achieving a consensus and agreement on the most effective marketing strategy typically proves challenging, often the most cost-effective option is using valuable promotional products.Today there are many cost- and marketing-effective options for businesses large and sm …

By Travis Shafer
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How To Generate New Business In 2014

January 22nd, 2014

How did your small business do in 2013?Your business could do better in 2014 if you utilize the technique of sending promotional products to potential customers more effectively and learn the best ways of utilizing other ways to generate new business.As the owner of a small business and or a marketing buyer, you probably already know that a marketing plan that includes sending gifts to prospective …

By Travis Shafer
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Promotional Calendar Facts You Might Not Know

January 20th, 2014

When choosing promotional items to give to clients, calendars are a popular choice. A monthly calendar, desk calendar or planner is an item that, in most cases, is used daily, giving your brand high exposure. Learn a little more about this popular business gift:One of the many advantages of adding these items to your marketing mix is the low-cost exposure you get to new potential customers. Sevent …

By Travis Shafer
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Most Popular Promotional Products Of 2013

January 10th, 2014

Depending on your industry and customer base, your most popular promotional products of 2013 may be different from other companies. Apparel is always a winner. From T-shirts to baseball hats to hoodies to polos, wearables with your business logo emblazoned thereon are always popular.If your customer base is younger people, promotional items including T-shirts, hats and sweatshirts will be treasure …

By Travis Shafer
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