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Business & Marketing


It's in the Bag in 2014: From Plastic to Promotional

May 30th, 2014

2014 just might be The Year of the Promotional Bag. In January, Los Angeles became the largest U.S. city to pass an ordinance banning single-use grocery store plastic bags. Many other cities and states are expected to follow the charge. While this trend may mean bad news for plastic bag manufacturers, it offers businesses unprecedented brand-building potential.The Ban Heard ‘Round the WorldWhile …

By Travis Shafer
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Promote Your Fitness Center After the New Years Resolution Buzz Wears Off

May 6th, 2014

You might have noticed, fitness centers start looking a little baron this time of year. As a gym owner, you likely enjoy plenty of business at the start of a new year. After all, at the beginning of the year, everyone’s resolution is to lose weight, get toned and live an overall healthy lifestyle, which means many will buy membership. Unfortunately, the time of plenty won't last forever, and the …

By Travis Shafer
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Does Your Supplier Go The Extra Mile?

April 29th, 2014

Product suppliers are a dime a dozen, but does your product supplier truly go the extra mile? Check out this true story regarding one of our dedicated representatives, who went above and beyond to ensure a happy customer."Need 1200 Thunderstix by Noon Tomorrow."It all began when a customer dropped us a line, reading: in San Diego and need 1200 thunderstix by noon tomorrow. Please advise.This custo …

By Travis Shafer
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Promo Products Can Play A Vital Role In Attracting Senior Customers

April 23rd, 2014

Today, seniors represent a huge share of the consumer market. That’s a trend that’s likely to continue as more and more baby boomers enter their senior years. In fact, the Small Business Administration reports that seniors have an average per capita income that’s 26 percent above the national average, and seniors and baby boomers comprise almost a quarter of the population. Businesses that h …

By Travis Shafer
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Create A Logo That Pops

March 24th, 2014

When you think of your favorite brands, quite likely the logo pops into your mind immediately. You know how important it is to have an interesting and memorable logo to represent your business. It is likely the first thing that customers think of when they hear your company’s name. Keep in mind these four important rules of Logo Design and you will be able to create a logo that POPS off the page …

By Travis Shafer
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Top 5 Golf Courses in America

March 18th, 2014

Golf courses are judged by features like difficulty of play, physical location, and their ranking according to associations such as PGA and USGA. In the end, golf courses become favorites based on personal preferences or nuances that may or may not translate into final golf scores. Here are America’s top five golf courses according to us. 1. PGA National Resort & Spa, Champio …

By Travis Shafer
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Are You Ready For March Madness?

March 14th, 2014

It's March, which means it's time for that annual rite of passage that is the NCAA Men's Basketball Tournament. Sixty eight teams will enter, but only four will make it to Dallas, Texas to play for the national title. So get your bracket printed, brush up on your bracketology 101 and get ready for the sporting phenomenon that is March Madness by following these tips:Have plenty of food/drink: The …

By Travis Shafer
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The Magic of Magnets

March 6th, 2014

Personalized magnets make excellent promotional giveaways and mementos from events that you have hosted. Wedding fridge magnets can be given to each wedding guest as a way to remember the couple's happy day. When it comes to business, there are plenty of ways that magnets can create marketing pieces that people will always refer to.Magnetic signs for cars are excellent ways to turn your personal v …

By Tim Jones
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5 Creative Ways to Drive Traffic to Your Website

February 25th, 2014

Your website can be your best marketing tool, provided that you can gather the right momentum. Driving traffic to your website can be a lengthy and eventful road, but it will pay off once you have invested enough time and effort into the process.1. Use your business logo on a variety of promotional products.Printing your business logo and contact information on quality promotional products are an …

By Travis Shafer
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Easy Marketing Tips For Small Business

February 20th, 2014

The 21st century is the age of entrepreneurship and small businesses. While the economy wreaks havoc on many large companies and corporations that either downsize to survive, or close their doors because they can't survive, startup small businesses continue to come forth and do much better than their much larger counterparts.Small business marketing has to be an essential part of each entity's bus …

By Travis Shafer
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